As such, every year since 2016 SKITTLES has given up its rainbow colours in order for Pride’s rainbow to take centre stage, acknowledging that it is the only rainbow that matters during the LGBTQ+ celebrations. The rainbow is a recognisable symbol of pride and is also linked to the colourful SKITTLES brand. SKITTLES has today announced its ‘Recolour The Rainbow’ campaign for Pride month, as the brand joins forces with leading players in the LGBTQ+ space, Switchboard, Queer Britain and GAY TIMES, to recolour a selection of historic LGBTQ+ archive images.Īs a long-standing supporter of Pride, it’s been six years since SKITTLES declared in an open letter that it would ‘Give the Rainbow’ to the LGBTQ+ community in recognition of Pride month, demonstrating that there is only one rainbow which deserves to be seen in June.
